Watson is a Horizon Europe project focused on developing innovative tools to detect and prevent food fraud across the food chain.

Bringing together 45 organisations from 20 EU and non-EU countries, Watson aims to enhance efficiency and transparency in the European food industry.

At Smart Agro Hub, we are proud to serve as Dissemination and Communication Managers for the project. With our strong network in the European agri-food sector, we have developed a comprehensive strategy to maximise Watson’s impact and ensure its results reach the widest possible audience.