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The innovative Competence Center in smart farming

Smart Agro Hub, a competence center in the field of smart farming, is a new, ambitious and dynamic initiative of the Agricultural University of Athens in collaboration with innovative Greek companies in agro-technology, supply chain, circular economy, energy and digital technologies.

Our vision

Our vision is to play a key role in the transition of Greek agriculture to the new digital era, while creating new business opportunities in the agri-food sector. Smart Agro Hub approaches Greek agriculture in a unique and innovative way. It creates bridges between agro-technology companies, agricultural inputs and agricultural services, with the academic and research institutions towards the digital transformation of the sector.

Our mission

The agriculture digital transformation in Greece is being developed progressively, while there is a range of digital agro-technological products and services in the market. Our mission is to achieve digital transformation of agriculture in the country. By doing so, farmers will be provided with useful and effective agro-technological solutions that will help them increase their income and reduce their environmental footprint.

Innovation in practice

The most essential part of digital agriculture is not just the technologies it encompasses, but also the scientific knowledge which is encoded in these technologies in the form of DSS (decision support systems) models, and even more how all these tools are effectively used in the field operations. In order to achieve the essential and effective implementation of smart farming in the Greek crops, these DSS models must be adapted to the Greek soil-climatic conditions and crop cultivars. Moreover, Greek farmers should have the opportunity to actually use these digital tools in order to have a real impact to the primary production and consequently to the whole agri-food chain.

With a multidimensional contribution

Το Smart Agro Hub , Smart Agro Hub, as a competence center, in order to effectively contribute to the elimination of these weaknesses that hinder the spread of digital technologies in agriculture, focuses on the areas where there is a real need, namely:

  • Brings into action existent experimental and demonstration facilities, to enable the development and adaptation of smart farming DSS models to the soil and climatic conditions in Greece and local crop varieties
  • Raises awareness in digital agriculture and training activities for producers and agricultural consultants.
  • Facilitates the orientation of academic research towards digital agriculture and its specialization for Greek agriculture intricacies and needs.
  • Promotes the spreading of sustainability certification systems and innovates in the creation of new and reliable measurement systems and sustainable indicators monitoring in the agri-food chain.
  • Contributes to the digital standardization systems creation, facilitating the dissemination and interoperability of digital knowledge and data management tools of Greek agriculture.
Cultivating synergies

The synergies is a crucial part of our mission. We invite scientists and researchers in the agriculture and technology fields to stay tuned with our communication channels, where they will find interesting, specialized tools and activities. At the same time, professionals and companies in the agri-food sector will discover technological and commercial solutions as well as synergistic initiatives regarding the digital and smart farming.

The Smart Agro Hub international ecosystem

Smart Agro Hub has full-fledged division and expertise on project management, capacity building, market linkage and stakeholders’ involvement. Due to the consolidated relationships with the local agricultural ecosystem of farmers, agronomists, agricultural research centers, companies and service providers operating in this field, Smart Agro Hub is capable to offer consulting services and technological solutions devoted to digitalization of agricultural processes.

Smart Agro Hub has many years of experience in the agrifood sector having developed a strong relationship with hundreds of EU research centers and Universities in agriculture, agrifood and agrochemical companies, farmers and their associations, as well as agronomists and agricultural consultants. Taking advantage of the established network of the Agricultural University of Athens and the 12 private companies that participate in SAH, the company expands its connections to the Balkans, the Mediterranean and Eastern Europe. Last but not least, thanks to its participation in various EU research projects, Smart Agro Hub has important experience in creating awareness campaigns that promote the digitilization of the farming sector, zero pollution in agrifood and agroecology. The company’s innovation management group has strong expertise in organising and developing holistic dissemination and communication strategies, paving the way for innovative solutions to reach the market.

The action “Capacity Centers” is funded through the Operational Program “Competitiveness – Entrepreneurship – Innovation 2014-2020”


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